CVB Wins Bid for New Sports Event

Monday, February 11, 2019

​The Virginia Beach Convention & Visitors Bureau (CVB) announces that Virginia Beach will be the host city for the 2020 Amateur Sports Alliance of North America (ASANA) Softball World Series. ASANA was created in 2007 as a non-profit organization dedicated to promoting the participation of LGBTQIA+ Women in amateur athletics. The CVB Sports Marketing team bid on the tournament in partnership with the Norfolk United Women's Softball Association who will serve as the host organization.

The five-day tournament is one of the largest annual female sporting events in the world. Over 1,500 athletes, coaches and spectators and almost 100 teams from cities across North America travel to compete and celebrate equality. The event will run Sept. 16-20, 2020.

"This is a huge win for Virginia Beach on several fronts," said Brad Van Dommelen, director of the CVB. "Obviously from a business standpoint, this tournament will further the already tremendous economic impact tourism makes on our city. From a community perspective, this underscores our commitment to inclusion and diversity and reinforces the fact that Virginia Beach is open and welcoming to all."

"The unique opportunity to partner with our friends in Norfolk is a prime example of the regionalism needed to promote Coastal Virginia," Van Dommelen continued. "We are very excited to have the opportunity to host this event and showcase our coastal city."

Tourism is one of the major economic drivers for Virginia Beach. In 2018, tourism related expenditures topped $2.45 billion and visitation reached 19 million. The sports industry has grown tremendously as a niche tourism market, especially for families who look to add on dates to their sports event trips to plan "sportcations" where sports and leisure vacations become one. Estimated direct spending for amateur sporting events reached $11.4 billion in 2017.*

*Source:  National Association of Sports Commission State of Industry Report, 2017

About the Virginia Beach Convention & Visitors Bureau (
Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to "Live the Life." Nature at its finest, just-caught and just-picked local food, and toes-in-the-sand relaxation combine for a soul-satisfying experience. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia's most populous city. For media information and images, visit Follow Virginia Beach on Twitter at, Instagram at,  Facebook at and Pinterest at

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