Colorful Improvements Made to Town Center Parking Garages

New Look and Names Added for Improved Wayfinding

Thursday, June 21, 2018

​Remembering — and finding — where you parked your car when you visit Town Center just got easier. Work was completed last week on a new color coding and naming system for all five municipal parking garages in the area. The new colors for each garage location are as follows:

Blue garage – The Cosmopolitan Apartments

Green garage – Armada Hoffler tower

Red garage – The Westin Virginia Beach Town Center

Orange garage – Clark Nexsen tower

Maroon garage – Dick's Sporting Goods

The colors are on the garage entrance doors, elevator doors and stairwells of each parking structure. Corresponding lighted LED signs are located outside of each garage entrance with the name and color for increased visibility at night.  

The changes were made in response to feedback from citizens about how the similar look of the garages sometimes made it difficult to locate their vehicles. These improvements are part of an ongoing pedestrian wayfinding project to help Town Center visitors more easily navigate the area.

"We want to make visits to Town Center as enjoyable and easy as possible," said Rob Fries, parking manager for the City of Virginia Beach. "These improvements also will assist emergency and roadside assistance personnel in locating someone more quickly in the event they are called."

Additional improvements to the Town Center area are in the works and in the coming months, the Parking Management office, along with Town Center property managers, will continue work on a plan to add sidewalk and building signage throughout the area to further assist visitors with getting to their destinations within the Town Center district.

About Virginia Beach Parking Management
Virginia Beach Parking Management oversees the operation of eight public garages, 10 surface lots, 780 street spaces and 112 parking services employees throughout the City of Virginia Beach. The Parking Management Office strives to provide convenient, affordable and sustainable parking services that promote superior customer service, support local commerce and benefit residents and visitors. For more information about parking in Virginia Beach, visit

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