Virginia Beach Offers New Oceanfront Parking Programs

Parking Passes and Loyalty Cards Make Parking More Convenient

Monday, May 07, 2018

Parking at the oceanfront during the peak beach-going season just got easier with two new parking programs from the City of Virginia Beach. The City now offers seasonal parking passes that can be used to "pay one price, park all summer long" at municipal parking lots at the oceanfront. For $80, drivers can purchase a season parking pass that allows unlimited parking access at City surface lots from April 1 to Oct. 31. The parking pass makes it convenient to enjoy multiple visits to the oceanfront without incurring the costs to park each time.

The new customer loyalty program is a free punch card that grants drivers one free parking visit after five paid visits at any municipal parking lot or garage. The loyalty card rewards customers for regularly using City parking facilities and are being distributed to drivers for use all year long.

Both the seasonal pass and customer loyalty programs were initiated by Councilman John Uhrin, who worked with the City's Parking Management Office to provide ways to make parking at the oceanfront easier and more convenient for residents and others visiting the oceanfront.

"We've launched these parking programs to encourage people to visit the oceanfront more often to shop, dine and attend concerts and other special events," said Uhrin. "They can come down during the day to enjoy the beach, and come back again that night for dinner or to see a free concert without having to worry about paying for parking each time."

The new parking offerings have already proven to be popular among residents. During the first few weeks of the program, information about the passes was shared via social media posts and more than 60 passes were sold. The first weekend the loyalty card was distributed, nearly 2,000 were given out. More cards are being printed to meet the expected future demand.

"We've had a very positive response to both the seasonal passes and the loyalty cards," said Rob Fries, parking manager for the City of Virginia Beach. "The benefits of these programs are two-fold; they help ease the burden of parking for residents and visitors at the oceanfront, and they provide incentives to help drive increased visitation to the resort area."

The seasonal parking passes can be used at municipal parking lots only and can be purchased at the lots on 2nd Street, 4th Street, 19th Street, Rudee Loop and the Croatan lot. The loyalty cards can be used at all municipal lots and garages and are being distributed at those locations as well.

About Virginia Beach Parking Management
Virginia Beach Parking Management oversees the operation of 8 public garages, 10 surface lots, 780 street spaces and 112 parking services employees throughout the City of Virginia Beach. The Parking Management Office strives to provide convenient, affordable and sustainable parking services that promote superior customer service, support local commerce and benefit residents and visitors. For more information about parking in Virginia Beach, visit VBgov.com/parking.

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