Keep Virginia Beach Beautiful and the ViBe Creative District Launches 2017 Great American Cleanup “Clean Your Block Party”

Thursday, March 09, 2017

VIRGINIA BEACH, VA,  -  Keep Virginia Beach Beautiful, which envisions a Virginia Beach that is a clean, green and more beautiful to live, has announced the launch of the 2017 Great American Cleanup,  on Saturday, March 11th at the ViBE Creative District Parklet, which is located between Cypress and Mediterranean Avenues.

Entering its 19th year, Keep America Beautiful’s Great American Cleanup is the nation’s largest community improvement program that kicks off each March with events occurring from spring through fall in more than 20,000 communities across the country.

Each year, the Great American Cleanup engages more than 5 million volunteers and participants who take action in their local communities to create positive change and lasting impact. Keep Virginia Beach Beautiful, along with other organizations in Keep America Beautiful’s national network of community-based affiliates, plan volunteer events and education programs that help to renew parks, trails and recreation areas, clean shorelines and waterways, remove litter and debris, reduce waste and improve recycling, and plant trees, flowers and community gardens.

“This year, Keep Virginia Beach Beautiful is proud to be partnering with the ViBe Creative District,” said Keep Virginia Beach Beautiful’s Executive Director Kristi Rines.  “Through volunteer efforts, this Clean Your Block Party 2017, encourages and empowers all volunteers and participants to take what they learn from experiencing a public space Great American Cleanup event and bring it home to organize an event on their own block.”

“It’s inspiring to see the millions of volunteers that turn out each year to participate in Great American Cleanup events that are conducted by our affiliates and partnering organizations,” said Keep America Beautiful’s Senior Vice President/Marketing & Communications Mike Rosen. “We look forward to even greater volunteer engagement and additional community projects that will help Virginia Beach transform its public spaces into beautiful places.”

This year’s Great American Cleanup theme is “Clean Your Block Party,” and the objective is to encourage local volunteers to build a sense of community pride with their family, friends and neighbors, while making a lasting, positive impact – block by block. Participating affiliates and partnering organizations will provide activity ideas and resources to help anyone conduct a Great American Cleanup event in their own neighborhood.

“We are so appreciative for this partnership with Keep Virginia Beach Beautiful,” said ViBe Creative District’s Executive Director Kate Pittman. “The effects of this community engagement project will be enjoyed by residents throughout the rest of the year as we plan programs and events in ViBe’s 18th Street Parklet.”

Each year, on average, the work of volunteers during Great American Cleanup events returns more than $175 million in measurable benefits across the participating communities. The Great American Cleanup makes a meaningful difference to the places in which we all live, work and play.

About Keep Virginia Beach Beautiful 

The Keep Virginia Beach Beautiful Commission is comprised of a member-appointed Board of Commissioners representing all areas of the city. An affiliate of Keep America Beautiful and Keep Virginia Beautiful, this organization works in partnership with the City of Virginia Beach Public Works, the Virginia Beach Clean Community Commission, and local community groups. We implement programs for improvement and work together to encourage behavioral changes that result in a cleaner, greener Virginia Beach.

About Keep America Beautiful 

At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country in which every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America’s Communities. The organization is driven by the work and passion of more than 620 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To donate or take action, visit Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.

About the ViBe Creative District

The ViBe Creative District non-profit is a 501c3 that exists to promote, support, connect, and inspire the creative industries to boost our local economy, grow jobs, and enhance our quality of life. It works to create and revive economic vibrancy in our neighborhood with a remarkable local vibe. Additionally, ViBe strives to enhance a place of discovery for locals and visitors along with economic vitality to meet the City of Virginia Beach’s vision for a quality resort destination. For more information on please visit, email  call 757-202-9533 or follow ViBe Creative District on Facebook at and Instagram at 

For more information about the Keep Virginia Beach Beautiful, contact Kristi Rines with (757) 385-8595 or visit​