Student & Youth Travel Association Selects Virginia Beach as Destination City for Board Meetings and Forum on Educational Travel

Tuesday, November 04, 2014

(Virginia Beach, Va., Nov. 4, 2014) – The Virginia Beach Convention & Visitors Bureau (CVB) is proud to announce that Virginia Beach has been selected to host a series of high-level meetings and an educational forum for the Student & Youth Travel Association (SYTA), North America’s leading membership association for businesses that serve the student and youth travel market.

Research shows the student and youth travel market is a $185 billion industry worldwide and the fastest growing segment of the travel industry. Student travel represents 25 percent of the North American motorcoach market. According to a study published in September 2014 by the George Washington University School of Business, the total economic impact of motorcoach business to Virginia Beach was $21.6 million in 2013.


The SYTA national board of directors and the SYTA Youth Foundation trustee board will meet in Virginia Beach from Nov. 7 to Nov. 11 for a series of meetings which will be highlighted by a “Student and Youth Travel Industry Forum” on Monday, Nov. 10 at the Wyndham Virginia Beach Oceanfront. Presented by SYTA and the Virginia Beach CVB, this forum is designed to educate and inform those interested in growing their student and youth travel business. Registration includes a networking breakfast, a panel discussion followed by a Q&A and a presentation of data on the global and North American student travel market. For more information and to register, visit


“We are delighted to be hosting SYTA,” said Ron Kuhlman, CVB Vice-President of Tourism Marketing & Sales. “The Virginia Beach CVB’s commitment to this emerging market has defined Virginia Beach as one of the top East Coast destinations for student and youth travel. Our sales teams have been diligent and proactive in creating awareness of this niche market for some time now which is evidenced by SYTA’s decision to meet in Virginia Beach,” Kuhlman added.



Virginia Beach Convention & Visitors Bureau (

Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to “Live the Life.” Nature at its finest, just-caught and just-picked local food, and toes-in-the-sand relaxation combine for a soul-satisfying experience. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia’s most populous city. For media information and images, visit Follow Virginia Beach on Twitter at, Instagram at, Facebook at and Pinterest at