Virginia Beach is Chosen as Final City on Nickelodeon’s “Road to Worldwide Day of Play;” Network, Parks & Recreation Celebrate with Free Day of Play at Mount Trashmore on Sept. 12

Seven‐Year‐Old Virginia Beach Student Wins Nickelodeon’s Grand Prize

Wednesday, September 10, 2014

​(Virginia Beach, VA) – Nickelodeon announced that Virginia Beach was selected as the third and final city for its “Road to Worldwide Day of Play,” after a 7-year-old Virginia Beach student won the grand-prize opportunity to bring Nickelodeon to his hometown for three days of action-packed events. The goal of “Road to Worldwide Day of Play” is to inspire kids to get physically active. Nickelodeon will spend three days in Virginia Beach (Sept. 10‐12). 

On Friday, September 12 from 4-6 p.m., Nickelodeon will host a Day of Play at Mount Trashmore Park sponsored by From One Hand to AnOTHER and Virginia Beach Parks & Recreation, which encourages a healthy and connected community. The event is free and open to the public. The network will bring Nickelodeon‐themed games, costumed characters and live‐action stars to local public and private events throughout the city. The Day of Play at Mt. Trashmore will include:

  • Inflatables from Nickelodeon 
  • Kids can make their own kite for free and fly it at the top of the mountain 
  • Free Zumba® lessons for kids and parents
  • Retro fun – hula hoops, jump rope and bubbles

The network’s campaign culminates with Nickelodeon’s 11th Annual Worldwide Day of Play on Saturday, Sept. 20, when the network goes dark on air and online, and its partners will host local grassroots activities for kids in recreation centers, parks, schools and clubs worldwide.

Nickelodeon hosted a nationwide contest which ran on www.nick.com/play from June 30 to July 27, and was a build up to the network’s 11th Annual Worldwide Day of Play. Keegan Boyle, a seven‐year‐old Virginia Beach Centerville Elementary student, won the grand‐prize with his entry which explained why Virginia Beach is a great place for kids to play, and why the City should be included on Nickelodeon’s “Road.” 

“The goal of ‘Road to Worldwide Day of Play’ is to grow awareness on‐the‐ground and inspire young people to be more physically active through our partners’ local events and programs,” said Jean Margaret Smith, Senior Vice President of Public Affairs and Administration. “Keegan’s submission was spirited and heartfelt, and convinced us that Virginia Beach is a great place for kids to play.”

In Virginia Beach, Nickelodeon also is teaming up with Centerville Elementary School, From One Hand to AnOTHER, Rosemont Boys and Girls Club, Virginia Beach Field House, Volleyball Virginia and West Kempsville Youth Athletics, Inc. for the various events. Stars from the Nickelodeon series “Every Witch Way” will also make appearances at select events. 

Earlier this summer, Nickelodeon visited kids in San Diego, Calif. (June 30 ‐ July 2), and Detroit, Mich. (July 31 ‐ Aug. 2), celebrating their love of play with three days of events in each city. The events are all hosted at grassroots organizations that focus on active‐play and sports programs for youth. 

Worldwide Day of Play is part of Nickelodeon’s ongoing health and wellness efforts and continues the network’s legacy of promoting prosocial initiatives to its viewers. On Sept. 20, Nickelodeon will once again suspend programming from 12p.m. to 3p.m. in order to encourage kids to go outside and get active. Kids and families can also visit www.nick.com/play to find photos and videos from “Road to Worldwide Day of Play” events, get tips on the best ways to play and access toolkits to help plan their own Worldwide Day of Play activities.

The Virginia Beach Parks & Recreation features a myriad of opportunities to get active. The department manages 265 city park sites, more than 4,000 acres of parks and natural areas, six community recreation centers, a municipal marina, a municipal tennis center and an athletic complex. The department’s year-round recreational opportunities include aquatic, fitness and outdoor programs, therapeutic recreation programs, inclusion services, community events, and adult sports leagues. Parks & Recreation is also the largest childcare provider in the city, operating before and after school programs, early childhood programs, and day camps when school is out of session.

Virginia Beach Parks and Recreation’s vision is a balanced, sustainable and value-focused system of parks, recreation and public spaces that creates a sense of community. We are accredited by CAPRA, the certifying agency of the National Recreation and Park Association. For more information, call (757) 385-1100 (TTY: 711 Virginia Relay), visit VBgov.com/parks or sign up for our email newsletters at VBgov.com/eNews. Find us on Facebook at www.Facebook.com/VBParksRec​.

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