Breastfeeding Week Celebration Set for Saturday at Pembroke Mall

FUN and FREE Event Provides Resources for Nursing Moms

Monday, July 28, 2014

The Virginia Beach Women, Infant and Children Program will host its fifth annual World Breastfeeding Week celebration Saturday, Aug. 2, from 10 a.m. to noon in the Target wing of Pembroke Mall.

The event will kick off with the reading of the Breastfeeding Awareness Month proclamation and the Big Latch On – with all breastfeeding moms gathering to breastfeed for one minute. The Big Latch On will be held simultaneously worldwide at 10:30 a.m. to commemorate World Breastfeeding Week. The number of participants worldwide will be tallied to see whether a new world record for simultaneous breastfeeding can be broken.


Other events to be held at the celebration include a contest in which families can decorate their strollers and hats, and take part in a parade around Pembroke Mall. Prizes will be provided to the best-decorated stroller and hat. 

This year's WABA World Breastfeeding Week theme, Breastfeeding: A Goal for Life!, asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding – in the Millennium Development Goals countdown and beyond. The event calls on all celebrants to protect, promote and support breastfeeding as a vital life-saving goal.

Breastfeeding is the best way to provide newborns with the nutrients they need.  The World Health Organization recommends exclusive breastfeeding until a baby is six months old, then continued breastfeeding with the addition of nutritious complementary foods for up to two years or beyond.

World Breastfeeding Week is celebrated Aug. 1 to 7 every year in more than 120 countries to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocenti Declaration made by World Health Organization and United Nations Children Fund policymakers in August 1990 to protect, promote and support breastfeeding.


For more information, call (757) 518-2668 or visit


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