Virginia Beach CVB Hosts Free Forum: Marketing Strategies Designed to Attract More Leisure Travelers

Virginia Tourism Corporation and Virginia Beach CVB discuss trends in social media, travel packages, co-ops, weddings and marketing to millennials

Monday, March 10, 2014

Virginia Beach, Va. (March 10, 2014) – The Virginia Beach Convention & Visitors Bureau (CVB) is hosting a free forum for businesses in the tourism industry focusing on leveraging marketing strategies to increase leisure travel visitation. Rita McClenny, President and CEO of the Virginia Tourism Corporation (VTC), is a featured speaker, as well as VTC’s Brand Director Thad Smith.


During several forums, the speakers will offer engaging discussions on topics ranging from social media, marketing to millennials and gen-Xers, creating travel packages and co-ops, and how to get involved in niche marketing opportunities targeting weddings, sports marketing and international travelers.


WHAT: Free forum: Leveraging Marketing Strategies to Attract Leisure Travelers ​

Featured Speakers:

  • Rita McClenny, President & CEO of VTC
  • James B. Ricketts, Director, Virginia Beach CVB

  • Chuck Applebach, Vice-President of Marketing & Research, Virginia Beach CVB

  • Kelli Norman, Director of Tourism Marketing & Sales, Virginia Beach CVB

  • Nancy Helman, Director of Sports Marketing, Virginia Beach CVB

  • Thad Smith, Brand Director, VTC

  • Greg Ward, Partner & Account Director, BCF​

WHEN:​ Wednesday, March 12, 2014 from 9:30 a.m. to 12 p.m.​
WHERE:​ Virginia Beach Convention Center, 1000 19th Street, Virginia Beach, Va.​
REGISTER:​ This event is open to travel, tourism, hospitality, and retail businesses and organizations. Advance registration is suggested:  Media is welcome to attend.

Virginia Beach Convention & Visitors Bureau (

Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to “Live the Life.” Nature at its finest, just-caught and just-picked local food, and toes-in-the-sand relaxation combine for a soul-satisfying experience. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia’s most populous city. For media information and images, visit Follow Virginia Beach on Twitter at, Instagram at, Facebook at and Pinterest at


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