Virginia Beach CVB Hosts Free Sports Marketing Forum to Better Position Tourism Industry for this Lucrative Market

On Oct. 17, renowned sports industry experts discuss how to get in the game

Wednesday, October 09, 2013

(Virginia Beach, Va., October 9, 2013) – Sports marketing is a key player in helping to drive Virginia Beach’s tourism industry, which is Virginia Beach’s second-largest revenue generator, and positioning the coastal city as a year-round destination. Each year for the past four years, the Virginia Beach Convention & Visitors Bureau’s (CVB) Sports Marketing team has generated an average of 101,500+ hotel room night bookings, the majority of which occur between October and May. Already in 2011-2012, visitors arriving for a sports competition accounted for 9.4 percent of Virginia Beach’s visitation in the spring and 6.6 percent in the fall. The Virginia Beach CVB is positioning itself to capture an even larger share.


The Virginia Beach CVB is sponsoring the Virginia Beach Sports Marketing Forum, where local businesses can explore how to manage and grow participatory sports tourism business in Virginia Beach. Guests can join roundtable discussions, Q&A, and a town hall meeting followed by a reception. The media is invited and encouraged to attend.


WHO:​ The Virginia Beach CVB is sponsoring the Virginia Beach Sports Marketing Forum​

Four sports industry experts will provide an overview on the sports marketing tourism industry and share ideas on how businesses can capture their share of this growing market. Experts scheduled include:

  • Don Schumacher, CSEE, Executive Director, National Association of Sports Commissions;

  • D. Sims Hinds, Vice President & Director, HKS World Events;
  • Amy Frostick, Owner, J & A Racing;
  • Buddy Wheeler, former CVB Sports Marketing Director

Thursday, Oct. 17, 2013

     12:30 – 2:30 p.m.  – Sales education session for industry partners
       2:30 – 4:30 p.m.  – Roundtable discussion and Q&A

WHERE:​ Virginia Beach Convention Center, 1000 19th Street, Virginia Beach, Va.

This free event is open to travel, tourism, sports and hospitality businesses and organizations. Advance registration is required by Oct. 14 at 



With multiple venues, our state-of-the-art convention center and wide, clean beaches, Virginia Beach is positioned to host sporting events of every kind year-round – from field hockey tournaments and fencing matches to cheer competitions and sand soccer.  The Virginia Beach CVB Sports Marketing team aggressively sells Virginia Beach as a premier, year-round sports destination. With the right tools, local tourism and sports industry businesses and organizations can leverage more of this lucrative market. Is your business ready to play?


Virginia Beach Convention & Visitors Bureau (

The Virginia Beach CVB is responsible for promoting year-round leisure, business, international and sports travel to Virginia’s largest city. Its brand promise, “Live the Life,” focuses on the emotions visitors feel when they leave their day-to-day lives and worries behind, and simply experience the joy of a Virginia Beach vacation. For media information and digital images, visit Follow on Twitter at and Facebook at