Virginia Beach CVB Hosts Free Forum: Marketing Strategies Designed to Attract More Leisure Travelers

Virginia Tourism Corporation and Virginia Beach CVB discuss trends in social media, travel packages, co-ops, weddings and marketing to millennials

Monday, March 10, 2014

Virginia Beach, Va. (March 10, 2014) – The Virginia Beach Convention & Visitors Bureau (CVB) is hosting a free forum for businesses in the tourism industry focusing on leveraging marketing strategies to increase leisure travel visitation. Rita McClenny, President and CEO of the Virginia Tourism Corporation (VTC), is a featured speaker, as well as VTC’s Brand Director Thad Smith.

 

During several forums, the speakers will offer engaging discussions on topics ranging from social media, marketing to millennials and gen-Xers, creating travel packages and co-ops, and how to get involved in niche marketing opportunities targeting weddings, sports marketing and international travelers.

 

WHAT: Free forum: Leveraging Marketing Strategies to Attract Leisure Travelers ​
WHO:​

Featured Speakers:

  • Rita McClenny, President & CEO of VTC
  • James B. Ricketts, Director, Virginia Beach CVB

  • Chuck Applebach, Vice-President of Marketing & Research, Virginia Beach CVB

  • Kelli Norman, Director of Tourism Marketing & Sales, Virginia Beach CVB

  • Nancy Helman, Director of Sports Marketing, Virginia Beach CVB

  • Thad Smith, Brand Director, VTC

  • Greg Ward, Partner & Account Director, BCF​

WHEN:​ Wednesday, March 12, 2014 from 9:30 a.m. to 12 p.m.​
WHERE:​ Virginia Beach Convention Center, 1000 19th Street, Virginia Beach, Va.​
REGISTER:​ This event is open to travel, tourism, hospitality, and retail businesses and organizations. Advance registration is suggested:  www.visitvirginiabeach.com/cvb.  Media is welcome to attend.
 

Virginia Beach Convention & Visitors Bureau (www.visitvirginiabeach.com)

Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to “Live the Life.” Nature at its finest, just-caught and just-picked local food, and toes-in-the-sand relaxation combine for a soul-satisfying experience. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia’s most populous city. For media information and images, visit www.VisitVirginiaBeach.com/pressroom. Follow Virginia Beach on Twitter at twitter.com/VisitVaBch, Instagram at instagram.com/visitvabeach, Facebook at www.facebook.com/VirginiaBeachVA and Pinterest at www.pinterest.com/visitvabeach.

 

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