Convention & Visitors Bureau Announces New Director of Sports Marketing

Wednesday, March 27, 2013

The Virginia Beach Convention & Visitors Bureau is proud to announce Nancy Helman as the new director of sports marketing. Helman was previously the sports marketing representative and has been a key player on the sports marketing team for the past 12 years. With this advancement, she will continue to drive the sales efforts for the sports marketing unit.


“Helman brings a great deal of industry experience, tremendous work ethic and unique passion to this critical position,” said Al Hutchinson, vice president of convention sales and marketing for the bureau. 


In the past, Helman has played an integral role in attracting sporting events by attending the TEAMS Conference and Expo, and the National Associations of Sports Commission Conference. Some of the significant sporting events and conventions that Helman influenced to meet in Virginia Beach include the Rock and Roll Half Marathon, Redskins Beach Blitz, Shamrock Marathon, National High School Coaches Wresting Championship and U.S Track and Field Convention.


Helman will lead her team to “Bring it to the Beach” and position Virginia Beach as the number one destination for sporting events.