​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Strategy provides a framework with milestones that help gauge progress toward a desired future. It is fundamentally about aligning the vision and mission of the organization. With goals outlined by City Council, the vision describes an ideal future; the mission identifies what the organization does to successfully achieve the ideal future.

​Strategy cascades into the departments, di​visions, and teams of the organization. Goals, initiatives, strategies and activities are the cornerstone of every strategic plan. They provide a roadmap for growth and prosperity. They define what will be accomplished, by whom, and by when.​​​​​​​

City Council's 10 Goals establish priorities for the organization.  City Council adopted new goals in 2017 to reaffirm a commitment to creating a "Community for a Lifetime." It is the work of the city to align programs, initiatives, and strategies with these goals.

City Council's 10 Goals:

  1. Grow the Local Economy
  2. Create a Financially Sustainable City Providing Excellent Services
  3. Improve the Transportation System
  4. Revitalize Neighborhoods and Plan for the Future
  5. Be a Competitive First Class Resort for Residents, Businesses, and Tourists
  6. Be the Safest City in Virginia
  7. We Are an Inclusive Community That Is Welcoming and Empowers All
  8. Our Community Has World Class Schools and Educational Programs
  9. Data and Technology Is Used To Enhance Comm​unity Livability, Prosperity, and Sustainability
  10. City Assets and Infrastructure Are Well Maintained and Meet Community Expectations


 Local Economy


​​Objective: Grow the Local Economy

  • Pursue opportunities for Research & Development (R&D) and medical related businesses
  • Develop Burton Station as a major business center and neighborhood community
  • Retain and grow existing businesses
  • Expand higher paying job opportunities
  • Expand skill based training through partnerships with the School Division, Tidewater Community College, and other education institutions preparing for 21st Century job opportunities
  • Attract new businesses in the targeted industries of biomedical, health care and life sciences, finance, insurance and real estate, information technology and professional services, advanced manufacturing, retail
  • Enhance opportunities for citizens to increase wealth and prosperity
  • Be recognized as the Regional Center for innovators and entrepreneurs

 Financially Sustainable


​Objective: Create a Financially Sustainable City Providing Excellent Services

  • Deliver City services in the most cost-effective manner
  • Maintain “AAA” bond rating
  • Expand public understanding of the price of government linking to the cost of services and citizens’ expectations, needs and the ability to pay
  • Increase satisfaction with easy access to City services
  • Increase citizen involvement and engagement​

 Transportation System


​Objective: Improve the Transportation System

  • Secure adequate funding for transportation projects
  • Reduce congestion and improve traffic flow
  • Explore more alternative modes of transportation
  • Advocate for high speed linking Hampton Roads to Northern Virginia and beyond
  • Better mass transit by improving frequency and reliability
  • Become a “Test Center” for emerging transportation technologies

 Revitalize Neighborhoods


​Objective: Revitalize Neighborhoods and Plan for the Future

  • Create a “sense of place” with a 15-minute radius in designated areas
  • Improve neighborhood infrastructure and City amenities
  • Reuse aging commercial areasn
  • Use Community Vision, Strategic Growth Area Plans, and Comprehensive Plan to guide future development and land use
  • Increase home values throughout the City
  • Protect natural resources and waterways
  • Update/upgrade and diversify neighborhood aging housing stock
  • Develop flex-use spaces​

 First Class Resort


​Objective: Be a Competitive First Class Resort for Residents, Businesses, and Tourists

  • Safer and more inviting environment for families: 24 hours a day
  • More variety of facilities and activities, including participatory events and local participation
  • Be a year-round destination
  • Optimize the potential of the Convention Center: Convention Hotel, Arena, Field House, Dome Site
  • Increase residents’ understanding of the value and enjoyment of tourism to the community
  • Leverage tourism dollars to aggressively market Virginia Beach as a resort destination
  • Become known as the “Amateur Sports Capital” of the East Coast
  • Expand the ViBE District as a destination​

 Safest City


​Objective: Be the Safest City in Virginia

  • Maintain lowest crime rate in Virginia with the highest clearance rate
  • Have the capacity to deal with mental health issues and needs
  • Be prepared for, respond to, and recover from catastrophic events
  • Have a well-trained, well equipped public safety staff
  • Have community policing that creates a sense of community
  • Recruit and retain a top quality public safety workforce

 Inclusive Community


​Objective: We Are an Inclusive Community That Is Welcoming and Empowers All

  • Supportive services available to all residents when needed
  • Enhance the range of public engagement strategies and methods to build awareness
  • Have equitable access to city procurement and services
  • Increase citizen understanding of the city, city services and programs
  • Present accurate information to the community
  • Have effective means of citizen engagement and involvement in the governance process
  • All citizens feeling welcome​

 World Class Schools


​Objective: Our Community Has World Class Schools and Educational Programs

  • Achieve equity for a quality education for individuals from birth to adulthood
  • Provide a broad range of arts and cultural resources and activities
  • Expand the presence of Tidewater Community College and other higher learning institutions
  • Collaborate with the school division and the entire community to ensure that all students are successful in school, graduate on time and are productive and engaged global citizens

 Data and Technology


​Objective: Data and Technology Is Used To Enhance Community Livability, Prosperity, and Sustainability

  • Improve City services through strategic use of web-based technologies and systems
  • Foster equitable economic prosperity and stability through community access to technology
  • All citizens and businesses have access to state-of-the-art broadband services
  • Use City public data to spark innovation, promote collaboration, increase government transparency and inform decision making
  • Use data in developing City policies and services​

 City Assets & Infrastructure


​​Objective: City Assets and Infrastructure Are Well Maintained and Meet Community Expectations​​

  • Protect water resources
  • Maintain high performance infrastructure systems citywide by retrofitting, designing for adaptability and investing in new technologies
  • Have an effective stormwater managemen​t system that is well-designed, well-built, and well-maintained
  • Have well-designed, well-built, and well-maintained streets and sidewalks
  • Align policies and codes to minimize the effects of stormwater runoff for new development and redevelopment
  • Prepare city infrastructure for sea level rise
  • Have well designed, well-built and well-maintained city buildings and facilities