Activate Atlantic Avenue

The Resort Area Strategic Action Plan (RASAP) envisions the future of Atlantic Avenue as a high density active mixed use private development area with quality hotels, condominiums, dining, entertainment, retail, public open space, walkways and bike paths that support achieving a “Year-Round Resort”.

Activate Atlantic Avenue desires to envision and conceptualize opportunities to enhance Atlantic Avenue between 15th Street and 25th Street. The 0.71 mile corridor is home to hotels, motels, retail, restaurants and entertainment that have not seen significant improvements in a number of years. Ultimately, the intent is to reimagine the spaces between the buildings as well as suggest land-use/architectural opportunities for the future.

Next Steps

The Activate Atlantic Avenue Visioning Workshop identified several pilot projects to help increase visitation to the Oceanfront area during the off season. One of the ideas being considered is to offer free parking in targeted locations. A six-week trial program was implemented just in time for Valentine’s Day offering free, two-hour parking along the southbound side of Atlantic Avenue on most blocks between 6th and 25th streets from 10 a.m. to 10 p.m. The free parking trial will be available until March 31, 2018.


We need your feedback about the free parking trial. Input is being collected via an online survey on​, our new citizen engagement tool. Feedback will be used to evaluate the feasibility and to identify areas of this offering that could be improved upon if we continue to test it. 


Continue to visit this site throughout the planning process for project information, next steps and upcoming meetings.

Contact Information