Activate Atlantic Avenue

The Resort Area Strategic Action Plan (RASAP) envisions the future of Atlantic Avenue as a high density active mixed use private development area with quality hotels, condominiums, dining, entertainment, retail, public open space, walkways and bike paths that support achieving a “Year-Round Resort”.

Activate Atlantic Avenue desires to envision and conceptualize opportunities to enhance Atlantic Avenue between 15th Street and 25th Street. The 0.71 mile corridor is home to hotels, motels, retail, restaurants and entertainment that have not seen significant improvements in a number of years. Ultimately, the intent is to reimagine the spaces between the buildings as well as suggest land-use/architectural opportunities for the future.

Atlantic Avenue Conceptual Design Workshop

The City of Virginia Beach Strategic Growth Areas Planning Office coordinated the second phase of Atlantic Avenue study meetings Tuesday, June 26, 2018 through Thursday, June 28, 2018. This phase explored ways to enhance Atlantic Avenue for residents and guest with a focus on 15th to 25th Streets concluding with a presentation of conceptual designs and pilot projects at the Virginia Beach Convention Center.

Stakeholder Participation:

  • Stakeholders worked with consultants to conduct a SWOT Analysis which identified strengths and weaknesses, as well as opportunities and threats for the area.
  • A Conceptual Design Workshop was held to encourage stakeholders to roll up their sleeves and be part of the conceptual design work session.
  • Conceptual Designs and Pilot Projects Presentation discussed project schedule and next steps


Citizens were invited to share their input and ideas on the Activate Atlantic Avenue project by completing an online survey at Feedback will be used to help City leadership gauge local visitation trends and perceptions of Atlantic Avenue and to identify areas of improvement. The survey was open for public input through July 16, 2018. The results are available via Atlantic Avenue Survey Results and listed as an appendix in the Atlantic Avenue Workshop #2 Report.