Proposed Hillier Ignite Fitness Park

Hillier Ignite, a Virginia Beach-based non-profit organization has proposed to donate a fitness park at the Oceanfront.

Hillier Ignite has also enlisted the help of WPL for free design services and Ballard Construction for free installation of the park elements. 
Modeled after a fitness park in Santa Monica, the proposed park would feature a variety of strength training apparatuses​ and body-weight-based exercise equipment.​


  • High Bars (2)
  • Low Bar (2)
  • Parallel Bars
  • Fitness Climber/Ropes
  • Level Ring Climber
  • Slackline Posts
  • Swing-a-long Rings
  • Rope Climber
  • Low Parallel Bars
  • Balance Beam
  • Multipurpose Post

Luke Hillier, president and founder of Hillier Ignite and executive chairman of the board for ADS, Inc., first presented his proposal to City Council on Nov. 3, 2015. 

The proposed park would be built right on the sand in the area of 36th Street. A site at 40th Street was originally selected, but the site location has since been changed to the location four blocks further south.

The Virginia Beach City Council is scheduled to vote on authorizing the city manager to execute a Memorandum of Understanding to accept the gift at its meeting on March 15, 2016.  ​​

Hillier Fitness Park Presented to City Council