Newtown Strategic Growth Area Plan - Process and Adoption

​​​​The Newtown Strategic Growth Area (SGA) is a principal gateway to the City of Virginia Beach and is bisected by I-264. Much of the area is developed with low to mid-rise structures comprising a mix of office and light industrial uses of varying quality. However, there exist a number of undeveloped and underdeveloped properties along Cleveland Street to the north and Greenwich Road to the south. There are many current issues that will influence land use in this area, including the adjacent light rail station in Norfolk, the proposed Cleveland Street Flyover and plans for the Norfolk Southern right-of-way. 
 
The City hired Urban Design Associates, a world renowned firm with headquarters in Pittsburgh, PA, to prepare an implementation plan for this area utilizing the recommendations generated through citizen and stakeholder input.
 
Beginning in September 2009, the City embarked on a study of the Newtown Strategic Growth Area (SGA). Working with a team of consultants led by Urban Design Associates, several public meetings and many focus groups were held. That work has resulted in a vision for the Newtown SGA.
 
Previous public meetings:
 
  • September 30, 2009 -  The City of Virginia Beach held the first round of public meetings for the Newtown SGA.  Focus Groups including residents, business owners, property owners and transportation experts met throughout the day.
  • October 1, 2009 - The consultant team, led by Urban Design Associates, posed three questions at each session challenging over 100 participants to develop a list and graphically portray strengths, weaknesses and opportunities for the SGA. A map of each category can be viewed in the document: Newtown SGA Focus Group & Public Meeting Input: Understand, Explore, Decide - A look at strengths, weaknesses and opportunities for the area.
  • December 16, 2009 - The public was invited to an Open House to view the work in progress and to interact with the Design Team. 
  • December 17, 2009 - UDA presented the preferred design alternatives based on input received.
  • March 25, 2010 - The Final Draft of the Newtown Strategic Growth Area Plan was presented to the public.
  • June 9, 2010 - The Virginia Beach Planning Commission voted unanimously for approval of the draft plan.
  • July 6, 2010 - The Virginia Beach City Council voted unanimously for approval of the Newtown Strategic Growth Area Master Plan.

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