Customer Privacy Policy

​​​​​​The City of Virginia Beach and the Department of Parks and Recreation recognize the importance of information security and privacy. We are committed to protecting the privacy and confidentiality of personal information. Virginia Beach Parks and Recreation complies with all applicable federal, state and local laws and regulations, as well as City of Virginia Beach policies regarding the collection, maintenance, dissemination and disposal of personal information.

What personal information does Virginia Beach Parks & Recreation collect?

Examples of personal information that we collect are:

  • Contact information such as name, address, phone numbers, birth date, business contact information, email addresses;
  • Demographic information such as age or gender;
  • Health information if necessary for services;
  • Customer feedback and suggestions;
  • Financial data such as billing or account information; and
  • Court documents, such as evidence of legal custody, state guardianship, or temporary custody orders, necessary to provide services.

Who has access to my personal information with Virginia Beach Parks & Recreation?

The adult who creates an account with Virginia Beach Parks and Recreation is considered the main contact for the account. This main contact has full access to all personal information related to the account. 

With proper identification, custodial and non-custodial parents and/or guardians of a child under the age of 18 shall have access to information about their child.

What does Virginia Beach Parks & Recreation do with my personal information?

The personal information we collect is used by our staff to deliver services, such as out-of-school time, athletic, or recreation programs. For instance:

  • Personal information is used for memberships to the recreation centers.
  • Personal information may be used to verify your identity, determine program eligibility, or administer programs.
  • Information such as emergency contact or allergy information is collected to safely conduct programs.
  • Health information may be collected to ensure safety of participants in athletic, therapeutic recreation or out-of-school time programs, or to respond to requests for reasonable accommodations in accordance with the Americans with Disabilities Act.
  • Personal information, such as mailing address or e-mail, may be used to send important notices, such as communications about changes to policies or terms of service, upcoming events, new services, facility information, billing information, or other relevant information.
  • Personal information may be used for internal purposes such as auditing, data analysis, and research to improve services and communications.
  • Photographs may be used in Virginia Beach Parks and Recreation website, brochures, or promotional materials with consent.

How can I access my personal information?

You can access your information in person, online, via e-mail or regular mail.

  • If you come in person, you will be required to show photo identification before we will share account information with you or make changes to the account.
  • To access your personal information online, please visit https://apm.activecommunities.com/vbparksrec​.

How can I modify or change my personal information on the account?

Requests to modify information on the account must be made by the main contact on the account. Parents, including non-custodial parents or legal guardians whose parental rights have not been terminated and whose access to records has not been restricted or denied by a court of law, are permitted to access or modify their own child’s records. Photo identification and/or other proof of relationship to the child will be required to access your child’s records.

​Requests may be made in person, or submitted in writing with a signature. You may visit a recreation center to make the request, or submit it by mail to Virginia Beach Parks and Recreation, 2289 Lynnhaven Parkway, Virginia Beach, VA 23456 or by fax to (757) 471-2330. If you are sending us a letter, please be sure to include your name, account number, phone number, and an explanation of the changes that need to be made.

Is my information ever given to someone else?

The City of Virginia Beach’s records about parks and recreation programs and participants are public records subject to the Virginia Freedom of Information Act (FOIA). Certain records, however, may be exempt from mandatory release.

Virginia Beach Parks and Recreation abides by the requirements of FOIA. In accordance with the law, we consider an individual’s personal information (including but not limited to: social security number, driver’s license number, financial information and transactions, education history, medical history and addresses) confidential. We do not disclose personal information to third parties unless disclosure is required or authorized by law, pursuant to court order or subpoena, or with your written consent.

Effective July 1, 2013, records of minors participating in parks and recreation programs are exempt from FOIA’s mandatory public disclosure requirements. These records are exempt unless either parent or the emancipated person who is the subject of the record waives the protection.

Your information may also be used or disclosed for the purpose of locating you in order to collect a debt you owe the City of Virginia Beach, or to make a payment the City of Virginia Beach owes you. 

In all services provided by Virginia Beach Parks and Recreation where personal health information is collected, it is maintained securely and confidentially. Health information is only shared when legally required or authorized, pursuant to court order, or with written consent. Virginia Beach Parks and Recreation staff may share health information with staff only as necessary to provide quality and safe service and externally with 911, emergency medical providers and health care providers in order to provide emergency medical services to patrons and program participants.

Photographs may be used in Virginia Beach Parks and Recreation website, brochures, and promotional materials with written consent. A photo release form is included on recreation center membership applications and Out-of-School Time Programs registration form. We do not sell or rent personal information to other organizations.

How does the city protect my information?

The City of Virginia Beach takes many precautions to safeguard personal information against loss, theft, and misuse, as well as against unauthorized collection, access, disclosure, alteration, and destruction. These measures include various forms of ​physical, technical and administrative precautions and internal and external controls.

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