The columnist and blogger, Jeff Jarvis focuses on ideas for surviving and prospering in the Internet age. He writes about a new set of rules for emerging technologies and industries. Through stories, he illustrates many fundmentals of web 2.0 --- the customer emerges as a powerful force that can make or break a corporation. Jeff talks about the ideas that conversations have replaced marketing and that openness is the key to success.

I saw this book recommended in VBPLRecommends (vbplrecommends.blogspot.com) and thought it sounded interesting. It's a quick and captivating read. A bit on the dark side, but well-written. The sparse writing style leaves plenty of room for one's imagination to fill in the details of this dysfunctional family reunion. I enjoyed it.