(VIRGINIA BEACH, VA., Dec. 17, 2013) – Yahoo! just ranked Virginia Beach number six on its list of the Top 10 Most-Searched Travel Destinations for 2013. The rankings were based on the frequency of searches for hotels in a particular destination. Yahoo! users must be savvy to the unexpected side of Virginia Beach, which includes incredible Southern beach food, outdoor adventures, an array of family-friendly attractions and a wide array of “local’s only” secrets.
VisitVirginiaBeach.com is the official tourism website for the Virginia Beach Convention & Visitors Bureau (CVB). The Virginia Beach CVB is responsible for promoting year-round leisure, meetings and convention business, and international travel to Virginia’s most populous city. In 2012, the new “Love the Moment” campaign was launched to support and enhance the “Live the Life” brand. It was designed to remind vacationers of the inherent value found in the uniquely good times they can have in Virginia Beach and the lifelong memories they can make there. In 2009, a new evolution of its “Live the Life” brand was launched, which focuses on the emotions visitors feel when they leave their day-to-day lives and worries behind, and simply experience the joy of a Virginia Beach vacation.
To support the needs of a vacationer while visiting Virginia Beach, robust content, visually dynamic imagery, comprehensive listings and maps are all offered through VisitVirginiaBeach.com to help research, plan and book a vacation. The “Live the Life” campaign consistently drives traffic to the site through media buys, public relations initiatives and social media.
Tourism is a driving force for Virginia Beach’s economy, creating jobs, generating economic impact, and benefitting businesses throughout the city. In 2012, tourism revenue for Virginia Beach reached $1.28 billion, a 5 percent increase from the previous year, according to data released by the United States Travel Association. Virginia Beach ranked fourth in all of Virginia’s localities in travel expenditures. Local and state tourism-related taxes derived from activity in Virginia Beach were over $102 million, and local tourism-supported jobs equaled 12,025. As the second largest revenue driver in Virginia Beach, tourism supports a better quality of life for Virginia Beach’s citizens.
Virginia Beach Convention & Visitors Bureau (www.visitvirginiabeach.com)
Where the Atlantic Ocean and the Chesapeake Bay meet, Virginia Beach promises visitors a unique chance to “Live the Life” in this coastal cosmopolitan destination. Nature at its finest, just-caught and just-picked local food, downtown sophistication, and toes-in-the-sand relaxation combine for a soul-satisfying experience unlike any other on the East Coast. A world-renowned boardwalk, energetic downtown, state-of-the-art Convention Center, abundant parks and waterways, and mild year-round weather give rise to an active lifestyle and flourishing local culture. The Virginia Beach CVB is responsible for promoting year-round leisure, business, meetings and conventions, international and sports travel to Virginia’s most populous city. For media information and images, visit www.VisitVirginiaBeach.com/pressroom. Follow Virginia Beach on Twitter at www.twitter.com/vabeachcvb, Facebook at www.facebook.com/VirginiaBeachVA and Pinterest at www.pinterest.com/visitvabeach.
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