The Rosemont Strategic Growth Area is defined by a heavily used roadway system that is further complicated by the confluence of a railroad crossing and an interchange ramp system in proximity to one another.
The land use of this area is characterized by suburban strip commercial and multifamily residential uses along Virginia Beach Boulevard which are generally encompassed by established single family neighborhoods. Relatively recent improvements to property and changes in land use have reinforced the suburban character of this area.
Provide Transit Oriented Development including a balanced mix of urban residential and commercial uses.
Redevelop the area between Bonney Road and I-264 to take advantage of the accessibility to I-264 and transform the existing land use pattern into a mixed use arrangement including medium to high-rise residential units and midrise corporate office buildings.
Medium density multifamily residential and non-retail uses should be considered for portions of land located on the north side of Virginia Beach Boulevard between Malibu Drive and Stepney Lane. Similar land uses are appropriate on the south side of the Boulevard, but should be oriented closer to the Rosemont Road intersection.
No industrial uses are recommended for this area.
Access and capacity improvements to the arterial roadway system and interstate ramps are an important part of future land use planning for this area.
Every effort should be taken to minimize the impacts that related roadway improvements may have on the stable neighborhood of Westmoreland Estates and to preserve the right-of-way corridor for future transportation improvements in this area.
In addition, planning should include improved multimodal and other transportation management systems in support of these roadway enhancements.